The judgment comes from having done the work, not just advised on it.
Oren Epstein is a brand and business advisor who works with founders and operators across consumer, wellness, hospitality, and experience-led businesses.
He founded BIO RAW at the age of 23 after seeing a gap in the market for clean, ready-to-eat food that did not compromise on quality, function, or integrity. What started as a personal frustration became a nationally distributed CPG brand built on strong operations, real consumer trust, and a clear point of view.
As Founder and CEO, Oren led the business across product development, manufacturing, retail growth, partnerships, brand, hiring, and operations. BIO RAW scaled to more than $30 million in lifetime sales, launched more than 50 SKUs across retail, direct-to-consumer, and foodservice, and secured national retail partnerships with Whole Foods, Loblaws, Fortinos, and Sobeys. The brand also collaborated with Greenhouse Juice, Barry's, Lululemon, Alo, Compass, Equinox, Soho House, Air Canada, Toronto Maple Leafs, RBC, and MLSE.
Before becoming an advisor, Oren built a company from the ground up and worked across the parts of the business that actually matter when you are trying to make something real: product, operations, retail, partnerships, brand, and growth.
That experience matters because most businesses do not struggle from a lack of ideas. They struggle when the positioning is unclear, the offer is not sharp enough, the experience does not match the promise, or the economics do not hold.
He works across categories because the underlying questions are usually the same: who is this really for, what are we actually selling, why does it matter, and can the business support the ambition behind it.
What he brings is practical judgment rooted in real operating experience. He knows the difference between a business that sounds good on paper and one that can actually work in market. He knows how to spot the gap between what a brand says and what it delivers. And he knows that finding that gap early usually saves time, money, and unnecessary reinvention.
When deeper execution is needed, he pulls in the right specialists through his broader network and advisory platform, The Better Advisors. He works best with businesses that are quality-driven, commercially serious, and ready to act on clarity when it arrives.
What I do
Ready to get into it?
I work with a small number of businesses at a time. If what you are building fits, the first conversation is just a conversation.